OUTLINED PROGRAM OF STUDY
Requirements (B. A. Degree, 122 hours)
General Education 49-53 hours
(A grade of C or better is required in all Mass Communications courses.)
Required Core Courses 22 hours
MCM 200 Foundations of Mass Communications
MCM 204 Language Skills for Communicators
MCM 206 Social Media
MCM 210 News Reporting
MCM 307 Media Ethics
MCM 400 Mass Communications Portfolio (1 hour)
MCM 412 Communications Law
MCM 415 Mass Communications Internship
Required Sequence Courses 18 hours
Related Course Requirements 33 hours
CCJ 180 Introduction to Criminal Justice
ENG 341 Introduction to Linguistics
GEO 203 Principles of Geography
PSC 230 Introduction to American Government
SOC 305 Modern Social Problems
SPH 203 Voice and Diction
CIS 265 Web Development
Literature 300 – 400 Course
Liberal Arts/Science Electives (6 hours)
Minor/Concentration Requirements 15 hours
MCM 200 Foundations of Mass Communications
MCM 210 News Reporting (Prerequisite: MCM 200)
MCM 307 Media Ethics (Prerequisites: MCM 200 & 210)
MCM 412 Communications Law (Prerequisites: MCM 200, 210 and junior status)
One class from the following: MCM 212, MCM 245, MCM 413, MCM 415 and MCM 490
MCM 304 Black Press
MCM 324 Media and Crisis Communications
MCM 326 Persuasion and Propaganda
MCM 328 Event Planning
MCM 413 Copy Editing
MCM 424 International Communication
MCM 490 Selected Topics
MCM 499 Independent Study
ART 240 Photography
ART 286 Computer Graphics
Public Relations Sequence
Required Courses 18 hours
MCM 212-Principles of Public Relations
MCM 300-Research in Public Relations
MCM 302- Public Relations Writing and Production
MCM 416- Public Relations Campaigns
MCM Electives- (6 hours)
Broadcast Journalism Sequence
Required Courses 18 hours
MCM 245- Broadcast Newswriting
MCM 309- Radio Production
MCM 345- TV Production I
MCM 414- TV Production II
MCM Electives- (6 hours)
The Department of Mass Communications Faculty and Staff
Heidi Wilson, Interim Chair and Instructor
MS, Virginia Commonwealth University
BA, Virginia Union University
Research Areas: Public Relations, Marketing, Media, Social Media, Research, Brand Strategy
Bio: Heidi L. Wilson is an accomplished Public Relations Practitioner with a background in Journalism, Research, Public Relations, Marketing and Media. She received her Bachelor of Arts Degree in Mass Communications from Virginia Union University and a Master of Science Degree in Strategic Public Relations from Virginia Commonwealth University.
Wilson currently works as Chair of the Mass Communications Department at Virginia Union University and teaches courses such as Principles of Public Relations, Social Media, Crisis Communications, Campaigns, Event Planning, Public Relations Writing and more. She advises students in their specified career fields and leads them during professional learning activities such as internships, job shadowing programs, clubs, committees etc. In 2012, Wilson assisted in developing a new Public Relations sequence on behalf of the Communications department that was officially approved by the University Board of Directors and implemented Fall 2013.
Wilson's previous experience includes working in news, corporate communications and several non profit sectors.
In addition, she assists her family's church "The Refuge Fundamental Church" located in Danville, Virginia with their media ministry as Director of Media. www.refugefundamental.com
Her memberships include Public Relations Society of America (PRSA), national and Richmond chapters.
You may notice Wilson’s bright smile when you walk into her classroom on Virginia Union’s campus; she
says that is because she enjoys what she does within her students’ lives.
Dr. Emmanuel Onyedike, Professor
Ph.D.,Education,University of Iowa, Iowa City, Dissertation Topic: “Journalism Education and Newspaper Work in Nigeria”
MA, Public Affairs, University of Iowa, Iowa City
MA, Journalism, University of Iowa, Iowa City, Thesis Topic: “Origin and Development of Nigerian Press Laws.”
BA, Mass Communication, University of Nigeria, Nsukka
Research Areas: Media Treatment of Africa, Nigerian Press Laws, Journalism Education in Nigeria and Government---Press Relations in Nigeria
Bio: Dr. Emmanuel U. Onyedike, Professor in the Department of Mass Communications, has more than 28 years of experience teaching journalism and mass communications at the college level. He has been an administrator for seven of those years.
Dr. O joined the VUU faculty in the summer of 2005 as the Dean of the School of Arts and Sciences. He was born and raised in Nigeria, but now resides in James City County, Virginia. He received his B.A. in Mass Communication from the University of Nigeria and continued his education when he came to the United States in 1977 to obtain two M.A. degrees from the University of Iowa in Journalism and Public Affairs. In 1985, he received a Doctorate degree in Education from the University of Iowa.
Before coming to VUU, Dr. O was Professor and Chair of the Department of Mass Communications and Journalism at Norfolk State University.
He has also worked at Hampton University as Professor and Interim Chair of the Department of Mass Media Arts, Assistant Professor and Director at Rust College in the Advanced Communication Skills Laboratory, Columnist for “The Weekly Star” newspapers in Nigeria, Information Officer and Instructor at the National Youth Service Corps in Nigeria. Dr. O has received numerous awards, including being elected Head of the Minorities and Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC), the AEJMC Presidential Citation for outstanding service and dedication as the Head of the Minorities and Communication Division of AEJMC, and recipient of the William H. Taft Outstanding Advisor Award presented by Kappa Tau Alpha, the National Honor Society in Journalism and Mass Communication. He currently teaches these courses: Copy Editing, Communications Law, Mass Communications Portfolio, Visual Communications, Media Ethics, News Reporting, and Language Skills for Communications.
You may notice Dr. O’s passion when you walk into his classroom and see how he engages his students during the learning process. He currently is a member of the Association for Education in Journalism and Mass Communication (AEJMC), Society of Professional Journalists (SPJ), National Association of Black Journalists (NABJ), and Association of Third World Studies (ATWS).
Ms. Aloni Hill, Assistant Professor
MA, Media Management, Norfolk State University
BS, Mass Communications, Norfolk State University
Research Areas: Multiculturalism and stereotypes in the media, Reality Television, and Christian Communication
Bio: Professor Aloni C. Hill is a native of Chesterfield, VA. She earned a Master of Arts degree in Media Management and a Bachelor of
Science degree in Mass Communications from Norfolk State University. Her research areas of interests include multiculturalism and
stereotypes in the media, reality television, and Christian Communication. Presently, she works as an Assistant Professor of Mass Communications at Virginia Union University. Her course load includes Television Production I, Television Production II, Broadcast Newswriting, Principles of Public Relations, and Freshmen Orientation.
Outside of her career in higher education, Professor Hill is a Multimedia Specialist. She has worked in several capacities as an audio and video editor, news content specialist, radio board operator, audiovisual specialist, magazine journalist, associate producer, production assistant, grip, and public relations specialist. Her specialized skills include video editing, audio editing, audio production, video production, electronic news gathering, electronic field production, camera operation, reporting, interviewing, and broadcast newswriting.
In her personal life, Professor Hill enjoys spending time with family and friends, listening to music, and traveling. She also serves on several ministries at her church. Her Communications background and experience working with youth and young adults has made her passionate about finding new ways to incorporate technology into the Sunday worship experience.
Mr. Willie Harris, Adjunct Professor
BA, English/Minor: Mass Communications, Virginia State University
M.Ed., Education, Virginia State University
Bio: Willie Harris, III is a retired Lieutenant Colonel in the United States Army with more than twenty-eight years of military service. He has worked in the public affairs field for more than sixteen years. He has successfully marketed several military food professionals who have appeared on media outlets like the Food Network, CNN and the NBC Today show.
Prior to LTC Harris' retirement, he and his wife created "Uncle Willie's Hickory Smoked BBQ sauce." They later changed the name of the sauce to "Mr. Willie and Aunt T's Hickory Smoked BBQ sauce."
Mr. Harris has worked as a Program Director and Music Director of radio stations for universities such as Elizabeth City University and Virginia State University. He also has experience working as a Radio Broadcaster and Radio Producer.
He will be teaching Radio Production at Virginia Union University this fall.
Ms. Candace Moore, Adjunct Professor
BA, Mass Communications, Virginia Union University
MA, Public Relations, Ball State University
Bio:Candace M. Moore is the CEO and Principal Consultant of More 2 See Image Development LLC—a boutique image consulting firm specializing in style consulting, media relations and employment training services for individuals, organizations and businesses. She delivers a REAL message for REAL people seeking REAL solutions in a REAL world. Moore has trained collegiate turned professional athletes on interview coaching, as well as delivered various image related services for individuals in the private and public sector.
As a speaker and panelist, she has been a featured expert on Hampton University-WHOV 88.1's popular radio show, "The Pastor's Study," and at churches, universities and secondary schools across the country. Candace attained a Master of Arts Degree in Public Relations from Ball State University and Bachelor of Arts Degree in Mass Communications and English from Virginia Union University.
As a member of Alpha Kappa Alpha Sorority, Incorporated, Moore enjoys serving her community in several ways, especially by mentoring young women. She also has a heart for domestic and foreign missions which has led her to serve in projects across the nation, as well as internationally, in Uganda, Nigeria and Haiti. Moore’s personal mission in life is to use her God-given gifts to help others succeed and reach their full potential, which is the driving force behind her company tagline—capture the elite in you.
Ms. Moore will be teaching Introduction to Mass Communications at Virginia Union University this fall.
Academic advisors for freshmen help them in the transition to life in higher education in general, Virginia Union University in particular, and the Department specifically. The advisors for sophomores and juniors are specialists in their concentrations and guide them in meeting the requirements of the two tracks under the Mass Communications curriculum--Broadcast Journalism and Public Relations. The advisor for seniors is a faculty member who specializes in pre-graduation advising. All advisors have open door policies and are available to students throughout the academic school year.
Mass Communications Program Reviews!!
Sheora M. Harris--Alumna
"Congratulations on the extension of the VUU Department of Mass Communications. I am enjoying watching, hearing, and learning of the many ways this department is experiencing growth and developing in order to prepare students for very competitive fields after graduation. As alumni of both VUU and this department, I am proud."
Nyle Young--Mass Communications Major
"I think the Mass Communications Department is an excellent program and has evolved numerous community leaders."
Gerard Woodridge--Mass Communications Major
"The Mass Communications Department has helped me evolve greatly academically and professionally."
Kendrick Anderson--Criminal Justice Major
"I am a Criminal Justice major, but I have gained a great deal of respect for the Mass Communications Department because of my interactions with some of the professors. I see great things coming from this department in the future."
Marquis Johnson--Mass Communications Major
"I really just love how the professors engage us as students and give us real world experiences."
Bria Webb-- Mass Communications Major
"The Mass Communications Department really allows you to grow and express yourself overtime, this department has really grown on me as an individual."
Ms. Heidi Wilson---Alumna and Chair
"I am very excited to see the new PR Sequence, as an alumna of the VUU Mass Communications Department, it is a proud moment to see how the department is growing---we are thrilled to have this new sequence as students will have the opportunity to declare a focus under our new Communications curriculum."
For More Information on the Mass Communications Department, please contact us!