The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations.
The department houses a state-of-the-art television studio, radio and station and digital editing lab. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading, writing , critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace.
Growing and Expanding. The Department of Mass Communications launched a new Public Relations sequence back in January 2014. The new sequence created new credited courses for students to experience such as Social Media, Public Relations Writing and Production, Media and Crisis Communications, Research in Public Relations, Event Planning, Principles of Public Relations, Public Relations Campaigns, and Persuasion and Propaganda.
Under the new Mass Communications curriculum students are able to select a focus between the Broadcast Journalism track or Public Relations track. Overall, students learn techniques under each track which will make them more marketable and competitive within the workplace.
Students enrolled in the Mass Communications department at VUU get to explore:
Mass Comm students are given opportunities to gain real experience in the work field through internships! Internships are available in all areas of Mass Comm such as television, radio, public relations, social media, marketing etc. The Mass Communications department works closely with VUU Career Services to ensure students are informed and well prepared when applying for various internship opportunities.
The department also offers internships with VUU Athletics for students interested in pursuing Sports Broadcasting or Sports Marketing! During this internship, students are given the opportunity to report, interview and record games.