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MASS COMMUNICATIONS




The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations.

The department houses a state-of-the-art television studio, radio and station and digital editing lab. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading, writing , critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace. 


Majors

  • Mass Communications

Minors

  • Mass Communications

     


Growing and Expanding. The Department of Mass Communications launched a new Public Relations sequence back in January 2014. The new sequence created new credited courses for students to experience such as Social Media, Public Relations Writing and Production, Media and Crisis Communications, Research in Public Relations, Event Planning, Principles of Public Relations, Public Relations Campaigns, and Persuasion and Propaganda.  

Under the new Mass Communications curriculum students are able to select a focus between the Broadcast Journalism track or Public Relations track. Overall, students learn techniques under each track which will make them more marketable and competitive within the workplace.


CONNECT WITH US ON SOCIAL MEDIA!


  



Students enrolled in the Mass Communications department at VUU get to explore:



Internships
     

Mass Comm students are given opportunities to gain real experience in the work field through internships! Internships are available in all areas  of Mass Comm such as television, radio, public relations, social media, marketing etc. The Mass Communications department works closely with VUU Career Services to ensure students are informed and well prepared when applying for various internship opportunities.  The department also offers internships with VUU Athletics for students interested in pursuing Sports Broadcasting or Sports Marketing! During this internship, students are given the opportunity to report, interview and record games.


Dept of Mass Comm Internship
The Department of Mass Communications offers an internship opportunity within the department. During this internship, students are able to assist with various projects implemented by the department. 



    
Alumni Connection
Alumni of Virginia Union University are strongly connected to the university and its students. VUU alumni actively engage and interact with Mass Comm students through visits to campus and the classroom, various programs, mentorships, internships, job opportunities etc. 




Guest Speakers

During the academic year, professionals are invited to the campus and classrooms to share their knowledge and wealth of experience with students

     
       Job Shadowing Programs

The Mass Communications Department partners with several associations and companies to provide job shadowing opportunities for students


      

    Real Work Experience

Students are given the opportunity to work on campaigns and deliver campaigns to real clients


    

Networking and Connecting 

Students are given the opportunity to network with alumni and future employers by participating in various university programs and activities such as career fairs! 


Television Studio  

The department houses a television studio where students are able to practice creating packages, vo/sots, newscasts, etc. 




Partnerships  

The Mass Communications department partners with various departments within the university to help students achieve their academic and professional goals


OUTLINED PROGRAM OF STUDY

Requirements (B. A. Degree, 122 hours)

General Education 49-53 hours
(A grade of C or better is required in all Mass Communications courses.)

Required Core Courses                                       22 hours
MCM 200 Foundations of Mass Communications
MCM 204 Language Skills for Communicators 
MCM 206 Social Media 
MCM 210 News Reporting 
MCM 307 Media Ethics 
MCM 400 Mass Communications Portfolio (1 hour)
MCM 412 Communications Law 
MCM 415 Mass Communications Internship


Required Sequence Courses
Related Course Requirements                             18 hours

CCJ 180 Introduction to Criminal Justice
ENG 341 Introduction to Linguistics
GEO 203 Principles of Geography
PSC 230 Introduction to American Government
SOC 305 Modern Social Problems
SPH 203 Voice and Diction
CIS  265 Web Development 
Literature 300 – 400 Course
Liberal Arts/Science Electives (6 hours) 
Outside Electives 

Minor/Concentration Requirements                      15 hours
MCM 200 Foundations of Mass Communications
MCM 210 News Reporting (Prerequisite: MCM 200)
MCM 307 Media Ethics (Prerequisites: MCM 200 & 210)
MCM 412 Communications Law (Prerequisites: MCM 200, 210 and junior status)
One class from the following: MCM 212, MCM 245, MCM 413, MCM 415 and MCM 490 

MCM  Electives                             
MCM 304 Black Press  
MCM 324 Media and Crisis Communications 
MCM 326 Persuasion and Propaganda 
MCM 328 Event Planning  
MCM 413 Copy Editing  
MCM 424 International Communication 
MCM 490 Selected Topics 
MCM 499 Independent Study                                               
MCM 240 Photography 
MCM 286 Computer Graphics  



Public Relations Sequence

Required Courses                               18 hours 

MCM 212-Principles of Public Relations
MCM 300-Research in Public Relations  

MCM 302- Public Relations Writing and Production 

MCM 416- Public Relations Campaigns 
 
MCM Electives- (6 hours) 
  


Broadcast Journalism Sequence 


Required Courses                                 18 hours 

MCM 245- Broadcast Newswriting
MCM 309-  Radio Production 
MCM 345-  TV Production I
MCM 414-  TV Production II

MCM Electives- (6 hours) 





The Department of Mass Communications Faculty and Staff 





Heidi Wilson, Chair and Instructor 
MS, Virginia Commonwealth University
BA, Virginia Union University
Email: hlwilson@vuu.edu 

Research Areas: Public Relations, Marketing, Media, Social Media, Research, Brand Strategy
and Education 

Bio: Heidi L. Wilson is an accomplished Public Relations Practitioner with a background in Journalism, Research, Public Relations, Marketing and Media. She received her Bachelor of Arts Degree in Mass Communications from Virginia Union University and a Master of Science Degree in Strategic Public Relations from Virginia Commonwealth University.


Wilson currently works as Chair of  the Mass Communications Department at Virginia Union University and teaches courses such as Introduction to Public Relations, Social Media, Crisis Communications, Campaigns, Event Planning, Public Relations Writing and more. She advises students in their specified career fields and leads them during professional learning activities such as internships, job shadowing programs, clubs, committees etc. In 2012, Wilson assisted in designing a new Public Relations sequence on behalf of the Communications department that was officially approved by the University Board of Directors and implemented Fall 2013. 

Wilson's previous experience includes working in news,corporate communications and several non profit sectors.

In addition, she assists her family's church "The Refuge Fundamental Church" located in Danville, Virginia with their media ministry as Director of Media. www.refugefundamental.com 
.  
Her memberships include Public Relations Society of America (PRSA), national and Richmond chapters. 

You may notice Wilson’s bright smile when you walk into her classroom on Virginia Union’s campus; she
says that is because she enjoys what she does within her students’ lives. 


Dr. Emmanuel Onyedike, Professor 
Ph.D.,Education,University of Iowa, Iowa City, Dissertation Topic: “Journalism Education and Newspaper Work in Nigeria”
MA, Public Affairs, University of Iowa, Iowa City
MA, Journalism, University of Iowa, Iowa City, Thesis Topic: “Origin and Development of Nigerian Press Laws.”
BA, Mass Communication, University of Nigeria, Nsukka
Email: EUOnyedike@vuu.edu  

Research Areas: Media Treatment of Africa, Nigerian Press Laws, Journalism Education in Nigeria and Government---Press Relations in Nigeria 

Bio: Dr. Emmanuel U. Onyedike, Professor in the Department of Mass Communications, has more than 28 years of experience teaching journalism and mass communications at the college level. He has been an administrator for seven of those years.

Dr. O joined the VUU faculty in the summer of 2005 as the Dean of the School of Arts and Sciences. He was born and raised in Nigeria, but now resides in James City County, Virginia. He received his B.A. in Mass Communication from the University of Nigeria and continued his education when he came to the United States in 1977 to obtain two M.A. degrees from the University of Iowa in Journalism and Public Affairs. In 1985, he received a Doctorate degree in Education from the University of Iowa. 

Before coming to VUU, Dr. O was Professor and Chair of the Department of Mass Communications and Journalism at Norfolk State University. 
He has also worked at Hampton University as Professor and Interim Chair of the Department of Mass Media Arts, Assistant Professor and Director at Rust College in the Advanced Communication Skills Laboratory, Columnist for “The Weekly Star” newspapers in Nigeria, Information Officer and Instructor at the National Youth Service Corps in Nigeria. Dr. O has received numerous awards, including  being elected Head of the Minorities and Communication (AEJMC), the AEJMC Presidential Citation for outstanding service and dedication as the Head of the Minorities and Communication Division of AEJMC, and the Division of the Association for Education in Journalism and Mass Communication (AEJMC), the AEJMC Presidential Citation for outstanding service and dedication as the Head of the Minorities and Communication Division of AEJMC, and recipient of the William H. Taft Outstanding Advisor Award presented by Kappa Tau Alpha, the National Honor Society in Journalism and Mass Communication. He currently teaches these courses: Copy Editing, Communications Law, Mass Communications Portfolio, Visual Communications, Media Ethics, News Reporting, and Language Skills for Communications. 

You may notice Dr. O’s passion when you walk into his classroom and see how he engages his students during the learning process. He currently is a member of the Association for Education in Journalism and Mass Communication (AEJMC), Society of Professional Journalists (SPJ), National Association of Black Journalists (NABJ), and Association of Third World Studies (ATWS). 



 Dr. Thomas Fensch, Associate Professor
 Ph.D Syracuse University 
 Email: TCFensch@vuu.edu 

 Research Areas: Print Communications 

Bio: Dr. Thomas Fensch  joined Virginia Union University in January 2009 as Mass Communications Department Chair. He has a doctorate from Syracuse University and has published 32 books in 44 years -- since 1970.

His specialty is teaching print communication courses.

He has  published five books on novelist John Steinbeck and has an international reputation in John Steinbeck scholarship.



Ms. Aloni Hill, Assistant Professor 
MA, Media Management, Norfolk State University 
BS,  Mass Communications, Norfolk State University 
Email: ACHill@vuu.edu 

Research Areas: M
ulticulturalism and stereotypes in the media, Reality Television, and Christian Communication

Bio: Professor Aloni C. Hill is a native of Chesterfield, VA. She earned a Master of Arts degree in Media Management and a Bachelor of
Science degree in Mass Communications from Norfolk State University. Her research areas of interests include multiculturalism and
stereotypes in the media, reality television, and Christian Communication. Presently, she works as an Assistant Professor of Mass Communications at Virginia Union University. Her course load includes Television Production I, Television Production II, Broadcast Newswriting, Introduction to Public Relations, and Freshmen Orientation.

Outside of her career in higher education, Professor Hill is a Multimedia Specialist. She has worked in several capacities as an audio and video editor, news content specialist, radio board operator, audiovisual specialist, magazine journalist, associate producer, production assistant, grip, and public relations specialist. Her specialized skills include video editing, audio editing, audio production, video production, electronic news gathering, electronic field production, camera operation, reporting, interviewing, and broadcast newswriting.      

In her personal life, Professor Hill enjoys spending time with family and friends, listening to music, and traveling. She also serves on several ministries at her church. Her Communications background and experience working with youth and young adults has made her passionate about finding new ways to incorporate technology into the Sunday worship experience.  


Mr. Marquis Clarke, Mass Communications Intern
                                  Spring 2015 

Bio: Marquis Clarke is currently an undergraduate student at thee illustrious Virginia Union University enrolled in the School of Humanities and Social Sciences with a concentration in Mass Communications.  Born in Washington, DC Marquis has exemplified a calling for serving others. His rigorous acts of helping, and serving the homeless of Washington, DC has only marked the potential he has to serve others. A graduate of Don Bosco Cristo Rey High School, Marquis has landed internships with various cooperative companies; one being Catholics in Alliance where he served as an intern journalist. He found his calling at Catholics in Alliance and set out to achieve a goal of graduating college with a Bachelor’s of Arts degree in Mass Communications. 

 As a mentor at Carver Elementary School, Marquis hopes to be an inspiration to his mentee and encourage him to pursue a higher education; Marquis promotes Virginia Union University, because it is a small Historically Black College and University and is deeply enriched with African-American history. He has received several honors for his academic achievements, and service to others such as the President's List and "The Community Service Award."  Marquis is a prime example of a young man trying to better his community one step at a time!

Ms. Ashley Destin, Mass Communications Intern
                                 Spring 2015 

Raynard Clarke is currently an undergraduate student at thee illustrious Virginia Union University enrolled in the School of Humanities and Social Sciences with a concentration in Mass Communications.  Born in Washington, DC Marquis has exemplified a calling for serving others. His rigorous acts of helping, and serving the homeless of Washington, DC has only marked the potential he has to serve others. A graduate of Don Bosco Cristo Rey High School, Marquis has had internships with various cooperative companies; one being Catholics in Alliance where he served as an intern journalist. Marquis found his calling at Catholics in Alliance and set out to achieve a goal of graduating college with a Bachelor’s of Arts degree in Mass Communications.

Bio: Ashley Destin is a 20 year old born on May 5th 1994. She was born and raised in Altavista, Virginia and graduated from Altavista High School. She is currently a Junior at Virginia Union University studying Mass Communications. In her spare time, she enjoys listening to music, spending quality time with friends, and writing to express her innermost thoughts and feelings with creative and inspiring words. She has participated in annual dorm step shows every year since freshman year of college. She loves stepping because she loves music and what better way to produce music than with your own body.

Ashley aspires to work in the radio and news broadcasting field along with starting a music, fashion and entertainment based talk show in the future. 


ACADEMIC ADVISING 
Academic advisors for freshmen help them in the transition to life in higher education in general, Virginia Union University in particular, and the Department specifically. The advisors for sophomores and juniors are specialists in their concentrations and guide them in meeting the requirements of the two tracks under the Mass Communications curriculum--Broadcast Journalism and Public Relations. The advisor for seniors is a faculty member who specializes in pre-graduation advising. All advisors have open door policies and are available to students throughout the academic school year. 





Mass Communications Department Reviews!!





Sheora M. Harris--Alumna

"Congratulations on the extension of the VUU Department of Mass Communications. I am enjoying watching, hearing, and learning of the many ways this department is experiencing growth and developing in order to prepare students for very competitive fields after graduation. As alumni of both VUU and this department, I am proud."

Nyle Young--Mass Communications Major 


"I think the Mass Communications Department is an excellent program and has evolved numerous community leaders."



        Gerard Woodridge--Mass Communications Major 


"The Mass Communications Department has helped me evolve greatly academically and professionally."


Kendrick Anderson--Criminal Justice Major

"I am a Criminal Justice major, but I have gained a great deal of respect for the Mass Communications Department because of my interactions with some of the professors. I see great things coming from this department in the future." 


Marquis Johnson--Mass Communications Major

"I really just love how the professors engage us as students and give us real world experiences." 


Bria Webb-- Mass Communications Major

"The Mass Communications Department really allows you to grow and express yourself overtime, this department has really grown on me as an individual."


Ms. Heidi Wilson---Alumna and Chair

"I am very excited to see the new PR Sequence, as an alumna of the VUU Mass Communications Department, it is a proud moment to see how the department is growing---we are thrilled to have this new sequence as students will have the opportunity to declare a focus under our new Communications curriculum." 


For More Information on the Mass Communications Department, please contact us!

The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations. 

The department houses a state-of-the art television studio, radio station and digital editing lab. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading , writing, critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace. 
The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations. 

The department houses a state-of-the art television studio, radio station and digital editing lab. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading , writing, critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace. 
The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations. 

The department houses a state-of-the art television studio, radio station and digital editing lab. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading , writing, critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace. 
MASS COMMUNICATIONS
MASS COMMUNICATIONS
MASS COMMUNICATIONS
Free Electives                             31 hours
MCM 204 Interpersonal Communication 
MCM 212 Photojournalism 
MCM 303 Media and Minorities 
MCM 304 Black Press 
MCM 305 Opinion Writing 
MCM 306 Newspaper Production 
MCM 330 Writing for Radio & Television 
MCM 335 Media History                                              
MCM 338 Comm. Theory and Research 
MCM 350 Desktop Publishing 
MCM 408 Broadcast Management


Public Relations Sequence

Required Courses 

MCM 302- Public Relations Writing and Production 
MCM 324-Media and Crisis Communications 
MCM 300-Research in Public Relations 
MCM 212-Principles of Public Relations 
MCM 416- Public Relations Campaigns 
MCM 326- Persuasion and Propaganda 

Free Electives 

MCM 206-Social Media 
MCM 328 -Event Planning 
Free Electives                             31 hours
MCM 204 Interpersonal Communication 
MCM 212 Photojournalism 
MCM 303 Media and Minorities 
MCM 304 Black Press 
MCM 305 Opinion Writing 
MCM 306 Newspaper Production 
MCM 330 Writing for Radio & Television 
MCM 335 Media History                                              
MCM 338 Comm. Theory and Research 
MCM 350 Desktop Publishing 
MCM 408 Broadcast Management


Public Relations Sequence

Required Courses 

MCM 302- Public Relations Writing and Production 
MCM 324-Media and Crisis Communications 
MCM 300-Research in Public Relations 
MCM 212-Principles of Public Relations 
MCM 416- Public Relations Campaigns 
MCM 326- Persuasion and Propaganda 

Free Electives 

MCM 206-Social Media 
MCM 328 -Event Planning